Ridgefield, NJ, March 5, 2015—Toufayan Bakeries, one of the country’s largest family-owned commercial bakeries, is launching the first gluten-free pita chips to the US market. The Chips will debut in three flavors – Sea Salt, Salted Caramel and Chili Lime, following the successful 2014 launch of Toufayan’s Gluten-Free Wraps, which quickly became a favorite for those living gluten-free.
“We received such an overwhelmingly positive response to our gluten-free wraps which grew 168% last year, that when consumers asked us for more options, we couldn’t say no” said Karen Toufayan, director of marketing at Toufayan. “As a family business, we pride ourselves on being able to innovate quickly to meet consumer needs. With more than 70 years of experience bringing high quality pita to market, we knew we could deliver an outstanding gluten-free pita chip. We look forward to continuing to help retailers meet growing consumer interest in authentic, delicious gluten-free snacks.”
At just 80 calories per serving, Toufayan’s ‘Scoop-able’ gluten-free pita chips offer consumers a gluten-free take on the popular pita chip. Toufayan’s uniquely shaped chips are easy to enjoy with a favorite dip, as a snack or crumbled over soups and salads. The chips are Certified Gluten-Free, Vegan, Kosher – Pareve, Non-GMO, and will be available in a 6-oz stand-up pouch. The product is now available for national distribution and will launch with a suggested retail price of $4.99.
Since 1926, families have been relyin’ on the fresh taste of Toufayan. Toufayan is one of the largest privately held specialty bread bakeries in the US. Making the best bread has always been a passion for the Toufayan family. For almost 90 years, the Toufayans have been filling lunch boxes, toasters, and tummies with fresh lines of pitas, flatbreads, bagels, wraps, lavash, and breadsticks. Based in Ridgefield, N.J. with bakeries in Orlando and Plant City, Florida, the third generation of Toufayans oversees the entire process from ingredient sourcing and production to distribution. While trends come and go, high quality, fresh and authentic products are always in demand. The Toufayan family is committed to quality you can taste. Read more…